Perspektiv, the award winning Nottingham based specialists in creative data-driven direct marketing, is now providing a new specialist cross media marketing solution to complement their personalised direct mail and email marketing services.

Cross media marketing combines the power of several different direct marketing tools to create multi-media, integrated marketing campaigns. Typically, a cross media marketing campaign will consist of a personalised direct-mail piece or an e-mail, each containing a personalised URL (PURL) which will drive the recipient to a website tailored specifically to the viewer. Each campaign has the capacity to collect further information about the recipient, making their experience ever more personal, and ensures Perspektiv's clients can communicate with exactly the right audience, with the right message, at the right time.

Lincoln Austin, Managing Director at Perspektiv said: "Cross media marketing has really taken off in the States across a broad range of industry sectors. Some are experiencing response rates of between 40-70% and greater conversions with a lesser marketing spend. Direct marketing is our lifeblood and with our cross media marketing solution we can truly integrate our clients' direct mail and email campaigns. It is the next logical step for us and our clients."

"We are not the only company in the UK to offer a cross media marketing solution but the majority of vendors are commercial printers. We are different. Perspektiv has been established for 15 years and is first and foremost a direct marketing agency with the strategy, science and imagination needed to grab the attention of our clients' target audience. We have our own in-house creative, copywriting and data teams which specialise in creating highly successful, visually engaging campaigns."

With marketing budgets being under ever increasing scrutiny, many of Perspektiv's clients are seeking to spend less and achieve more and are already showing a strong interest in cross media marketing.