Pictured above: Adam Tipper, commercial director, with the Pressvine team

Up to 30 new jobs are being created in the region with the launch of an innovative PR software application aimed at saving firms time and money in their PR and marketing efforts.

Willenhall-based business Pressvine Worldwide Limited has developed a new software product that enables companies to deliver highly-professional marketing and PR campaigns without outsourcing to a third party.

Pressvine devleoped it's software with initial help from Birmingham City University and have protected the idea through Barker Brettell LLP in Birmingham.

Now the business is looking for 30 highly-motivated and talented Business Development Managers to roll the product out across the UK.

Commercial Director Adam Tipper said: "I firmly believe that the West Midlands has a fantastic resource of highly skilled individuals, both from an industry and academic background and is therefore a great place to grow a business like this.

"These new jobs present fantastic opportunities for people with a media or PR background or even media graduates. The important thing is that we are looking for people who want to be part of a really forward-thinking and ambitious company.

Pressvine is targeted initially at Midlands-based SMEs, typically those businesses with an annual turnover between £500,000 and £20m who want to increase media coverage.

"The beauty of the Pressvine software product is that it brings together a number of different marketing or PR tasks that are performed separately into one single task.

"So, instead of writing a news release, updating websites or social media sites and writing to customers all at different times, Pressvine covers everything in a single stage."

Many businesses in the region often miss out on public relations or marketing opportunities because of a lack of knowledge or resources.

Adam said: "We see this as empowering companies who have a great story, to get the media coverage that they deserve.

"It's about increasing the effectiveness of the way a company communicates with the media and its customers, because it streamlines the way its communications department works and therefore saves time and money."