McCann Erickson Birmingham has fought off tough competition from four agencies to win the £3.5 million communications brief for the UK's leading car supermarket, The Car Shop - further strengthening its automotive portfolio.

McCanns will deliver a fully integrated communications programme for The Car Shop, based around the design of a new corporate identity, logo and website overhaul. The contract also includes ongoing creative work for TV and print advertising as well as all media planning and buying.

The Car Shop is one of the country's largest used car supermarkets, selling over 20,000 cars a year from sites across the UK and has a large online presence.

Dean Lovett, CEO of McCann Erickson Birmingham, said: "We're delighted to have been appointed to manage the re-branding of The Car Shop as well as the brand's ongoing communications. It's a credit to our ability to provide a fully integrated communications solution which covers everything from logo design to TV advertising production. It also reinforces our automotive and retail market understanding - which is becoming our fastest growing division."

Jonathan Dunkley, Group Operations Director at The Car Shop, added: "We can't wait to put in place the new logo and corporate identity that McCanns are designing and follow it up in all our advertising communications. Throughout the pitch process only McCanns showed truly joined up thinking, convincing us they were able to come up with the perfect creative solution for The Car Shop and implement it across all media - going forward we're confident our partnership with them will take the brand to exciting new levels."

This latest win for McCann Erickson Birmingham comes off the back of a string of automotive triumphs for the agency, including the Vauxhall aftersales contract and Vauxhall's FA sponsorship.