Loughborough University's School of Business and Economics and imago are joining forces to deliver bespoke business courses.

Training industry experts predict that, while spending on training may increase in 2011, organisations will be looking for quick, innovative solutions that offer maximum return on investment for minimum disruption.

Loughborough's plans to run one to two day courses should therefore appeal to the growing market for short tailored training programmes with the use of state-of-the-art facilities at Holywell Park and Burleigh Court seen as an added draw.

"This new initiative, in partnership with the School of Business and Economics is an exciting prospect which we believe will provide a unique service to our clients," said Emma Boynton, Head of Sales and Marketing for imago, Loughborough University's conferencing and events specialists. "These bespoke training courses combine the wealth of experience and skills of Loughborough University with our high quality conference facilities. This is also another way for imago to forge even closer ties to the University and its outstanding academic reputation."

The range of programmes available will run from marketing strategy planning and project management through to leadership, coaching and team development, areas that will appeal equally to individuals seeking professional development, small and medium enterprises and large scale businesses. 

It is hoped that launching the venture during the 2011 Corporate Games will attract the attention of representatives from over 100 public and private sector organisations taking part.

The games run from 14 July 2011 to 17 July 2011 and will bring 5000 participants to Loughborough University campus, the venue for this year's event.

Professor Jim Saker, Associate Dean for Enterprise at the School of Business and Economics, said: "In the current climate businesses understand that well-trained, well-motivated employees are more important than ever. But they're looking for ways of delivering training and development that are cost effective and have added value. At the School of Business and Economics we can design programmes that are tailored to fit the needs of organisations and draw on expertise from across the University."

Innovative training solutions could even include programmes linking business coaching skills with lessons learned from sport, drawing on the University's long-standing association with athletic achievement, and delivered by top sports people.   

Professor Saker added: "By working in conjunction with imago we're also offering people access to some of the best facilities available in two of the UK's leading conference centres."

For more information about the bespoke training offered by imago and the School of Business and Economics contact Ruth Cufflin on 01509 223144.