Pictured above: Sophie Adams

Sophie Adams (21), a third-year graphic design student from the University of Lincoln, has been crowned the winner of a competition to design a new logo for the Lincoln Business Club.

Six third-year students entered the competition and on Friday the club's members were invited to chose their favourite design from the two which had been shortlisted by the club's committee.

Following the expansion of the club, which now has over 650 members, and incorporation of a new committee the Lincoln Business Club felt it was time to bring the organisation more up to date with a new logo and website.

Committee member Andy Clayton explained: "Whilst discussing the rebranding of the club several committee members came up with the idea of launching a competition in conjunction with the University of Lincoln to enable their third-year graphic design students to show off their creative talents.

"The students were asked to create a logo which best reflected the club as modern, professional and approachable, with a simple yet eye-catching design. We were very impressed by the standard of all the entries we received but on the day it was a unanimous decision and Sophie's logo won over 80 per cent of the votes."

Pictured above: Sophie's winning design

Sophie's simple, contemporary design consisted of a ring made up of purple circles which passes through the organisation's boldly printed name.

"My design symbolises the various businesses coming together through Lincoln Business Club," explained Sophie who is from Folkestone, Kent.

"These circles can also be seen as looking down on people in a meeting seated around a round table and coming together. Circles are also known for symbolising something being whole and joining as one - an ideal very much associated with Lincoln Business Club."

Following the creation of the logo, Sophie also had to show how it would look on the Lincoln Business Club website and stationery, as the design will be used on the new website, social media pages, business cards, letterheads and exhibition banners.

The next Lincoln Business Club meeting will be the AGM on Friday 29th July at 7am at Lincoln City FC. As well as the holding the annual elections, the club will present cheques for £150 each to Candles, a Lincoln-based cancer charity, and the British Heart Foundation.