Picture caption: Energy Boost: David Burton, digital media
executive, AVA (left) and Peter Searancke, managing director,
Intelligent Energy Solutions
One of the East Midlands' leading renewable energy companies,
Intelligent Energy Solutions, has appointed marketing and
communication specialists, AVA PR Ltd to assist with creating a
regional and national profile in line with their overall business
development plan.
Founded in 2006 by managing director and former engineer, Peter
Searancke, Intelligent Energy Solutions supply and install solar,
heat pump, rainwater and wind solutions for the domestic,
commercial and public sectors throughout the UK. Having specialised
in renewable energy for longer than most of its competitors, the
company has a growing reputation as an expert in its field and has
built on this to provide a consultancy service on behalf of its
clients. In line with this expansion, Peter identified a need to
appoint an external consultancy to devise, manage and implement a
targeted marketing campaign that includes a dedicated PR and
digital media strategy.
Peter commented: "Intelligent Energy Solutions is a rapidly
evolving business that needs to be both responsive and proactive in
the changing marketplace. Whilst our work takes us the length and
breadth of the UK, our profile and general brand awareness is not
as recognisable as we would like. We immediately connected with
AVA, as both organisations share a similar balance between
experience and enthusiasm, and greatly look forward to working
together to achieve these goals."
David Burton, digital media executive, AVA added: "This account
marks the company's 'hat-trick' of wins since our social media
division was launched earlier this year. Intelligent Energy
Solutions has exactly the type of business profile AVA relishes;
inventive, creative and professional and we are hopeful this will
develop into a long term working relationship."
For more information about AVA PR, please visit their website
here: www.avapr.biz