Dyson Design Cards, the award-winning card and gift publisher, is showcasing three new ranges for 2011 at the Harrogate Home and Gift Show. 

This year marks the 50th anniversary of the event, which is expected to attract 900 exhibitors and more than 11,000 trade visitors to the town's International Centre from July 17 to 20.

Dyson, making a sixth appearance at the show, will be featuring three new collections not previously seen at Harrogate. 

• Their latest collaboration with the beautiful Chelsea Physic Garden

• A new range for all who love trains, Main Line Steam

• The Fears, a comedy collection, exploring bizarre anxieties. 

Also on show will be Dyson Design Cards' best-selling floral range for all seasons, Fabulous Flowers. 

The Leicester-based company focuses on selling to  independent retailers, and is particularly keen to meet new customers from northern England, who are more likely to visit Harrogate than London or Birmingham shows.

Director of Dyson Design Cards Helen Dyson said: "I'm looking forward to meeting new and existing customers. Harrogate always has a friendly and relaxed atmosphere, which makes it more enjoyable than some other trade shows." 

Dyson's future plans include adding an e commerce facility to its website to allow retailers to buy products online. 

Visit Dyson Design Cards at Harrogate International Centre on stand F45, July 17 to 20.