Flint Bishop

drpgroup work with Oxfam for the first time to deliver team engagement day for communications teams

 

The drpgroup have hosted Oxfam at their Worcester head office, delivering a team engagement day for the global charity. The Oxfam team, dedicated to fighting poverty and suffering across the world, enjoyed a day of interactive sessions and team building exercises delivered by the group's futureteams division. Taking place on Wednesday the 13th July, the Oxfam communications team enjoyed a programme centred on a major change process at the level of the global Oxfam confederation, which will have impact on ways of working for the Oxfam GB communications teams. The teams needed to understand the scope and scale of the change, discuss implications and reflect on behaviour and mindsets that may need to adapt. This included a reflection on external trends in media and communications that influence the work of an internationally active agency. 

The Delegates, normally based in Oxford, arrived at the drpgroup's facilities and were greeted with refreshments before entering the drpstudio. Here, Oxfam GB's Communications Division was split into their five departments: Corporate Communications, Media, PR, Digital Communications and Internal Communications, led by communications director Thomas Schultz-Jagow. 50 out of 75 staff attended while the others had to stay behind to deal with the East Africa food crisis/famine. While in the session they looked at ways the departments could collaborate more effectively with each other and their overseas counterparts. This was done through a brainstorming exercise using the tables they were sitting at as their white boards.

In the afternoon, delegates took part in the futureteams activity, Newsday. Delegates created a news programme using the drpvideo team's facilities and equipment to tell the story of where they see Oxfam in 12 months time. The idea was to get delegates thinking about how the changes they suggested in the first session could really impact their business. Utilising the drpvideo team's green screen and edit facilities, delegates were able to create a highly professional finished product to watch with each other and share with their wider teams.

The day finished with the delegates taking a tour of the drpgroup production facility, studios and construction warehouses.  Thomas Schultz-Jagow, director of communications at Oxfam GB commented on the programme, "The team has a better understanding of what's to come over the course of the next year and had a great time being creative in depicting the future in the Newsday exercise. This is an excellent format to engage people in a challenging and playful, yet very focussed way. The Oxfam team had great fun and much enjoyed drpgroup's excellent hospitality."

Dale Parmenter, managing director of drpgroup said "it is great for the team to work with charities like Oxfam in this way because as communicators, they are possibly the most passionate people you can find in these types of roles. What's important for us is that we deliver a team engagement and development solution that fits the type of organisation we're working with. We believe we achieved that here."

drpgroup is an integrated full-service communications agency, designing and producing communications solutions globally. The group assists a wide range of corporate clients to effectively communicate to internal or external audiences, through award winning video, events, print, interactive media and team development solutions.

 

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Article published by Midlands Business News on 21 July, 2011

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