An organisation which promotes holidays in the Bahamas has
joined forces with a Staffordshire advergame developer for its
latest marketing campaign.
Nassau Paradise Island is collaborating with Keele-based Koko
Digital on the project, in which Koko's new kite-surfing game is a
key element.
It's designed to raise awareness of the Bahamas as a holiday
destination, direct traffic to the Nassau Paradise Island website,
and give players the chance to win a seven night holiday for two
adults at the Comfort Suites Nassau hotel, including a $1000 credit
for flights.
And it's already proving to be one of Koko's most popular
creations, with more than one million plays in the first month
since release.
Koko Director Chris Steele said: "The main objective is to
promote the Bahamas as the perfect holiday destination.
"It's been a great project to work on, and we're over the moon
with the final product and its overall playability."
Staffordshire University graduates Chris Steele, Stuart Howarth
and Karl Bloor have worked on a number of travel-related projects
since setting up Koko Digital in 2006. Previous clients include
Gulf Air, travel publisher Rough Guides and NetFlights.
Their project for Rough Guides, called Rough Roads, won the Best
Viral Communication Award at The Travel Marketing Awards 2011.