Europe's leading distributor of specialist cleaning and hygiene products has launched its expanding franchise operation in Canada with a target of $25 million in sales over the next 5 years.

UK (Smethwick) based Chemex was launched over 25 years ago and has over 65 franchised operations in the UK, Europe, Scandinavia, the Mediterranean and North America. It provides hygiene control programmes to clients including ambulance trusts, government departments, blue-chip corporations and Michelin- starred restaurants.

Announcing the drive into Canada, Michael Graham Managing Director of Chemex said,

"Negotiations for the licence rights were concluded in 2010. I am now delighted to be able to confirm that new franchise and distribution network has been established - with a target of $25 million sales in the next 5 years. Our branded vehicles can now be seen on the roads of Saskatchewan and Ontario."

The move by Chemex into Canada is part of a wider series of initiatives by the Company to take a quantum leap in the drive to increase the number of franchises and overall sales. These include trials of revolutionary techniques to eliminate harmful bacteria and the establishment of a new telemarketing team.

Over the last 6 months, Chemex has recruited over 90 new end user clients a month in the UK alone. Michael Graham attributes much of this success to the technical superiority of the Chemex product range, the training given and the knowledge and customer - centred approach of its franchisees.