Attendees at a series of workshops held in Shrewsbury this week explored the value of their company's brand and personality.

The workshops were held jointly by design, digital and marketing agency Clear and business consultants The Business Company. Attendees uncovered what brand really means, where it comes from and how it should relate to the culture and personality of your organisation - as well as where it can go wrong.

Glyn Davies, Creative Director of Clear said: "The value of a recognised, trusted and respected brand is immeasurable. At a time when it's harder than ever to persuade people to buy, your brand becomes more powerful than ever. As a design agency, we are frequently approached by people looking for a new logo. However branding starts from within, so we work with them to get underneath the skin of the company, understand what makes it tick and where it is heading to create an accurate external reflection of the business."

Ellen Morley, Principal at The Business Company said: "Brand is not only about design and great visuals - it is about business. At the heart of any brand is the personality of the business and this should be integral with every aspect of a business that interfaces with the public. The value of that 'personality' is what dictates the success or failure of the business. From the vision and mission, through the efficiency of the systems and processes to the attitude of your people and consistency of service you offer, your brand translates directly into the customer experience and ultimately 'people buy from people' so they need to fully reflect your brand and business ethos."  

Clear and The Business Company are Shrewsbury-based businesses that work together with clients to successfully improve, restructure and rebrand companies.