Local exhibition company Icon Exhibitions & Display Ltd had to pull out all the stops recently when one of its clients needed a stand for a show in the UK, and one in Dubai - at exactly the same time!

Icon has been working for BAE Systems for 3 years. As a worldwide player in its marketplace, BAE Systems needed a presence at the UITP (International Association of Public Transport) exhibition in Dubai but also needed a stand at the Commercial Vehicle Show at the NEC. Both events were happening in the same 4 day period.

Fortunately, the experienced team at Icon is used to dealing with multiple projects and has a plethora of international exhibition experience - so knew exactly what had to be done to ensure success for BAE Systems at both shows, home and abroad!

From its manufacturing premises in Great Wyrley, transporting the exhibition stand and components for the working product demonstrations to the NEC was no problem, being just a short trip down the road.

However, planning the stand at the UITP World Congress in Dubai took somewhat more planning. With gearboxes, and truck and bus engines to transport, one very heavy container had to be transported by sea, in plenty of time before the show. This was then followed by the team of Icon exhibition builders who flew out to erect the stand in time for the opening, then dismantle the stand and ship everything back to the UK at the end of the show.

MD of Icon, Wayne Ball says, "This could have been a nightmare for a less experienced exhibition company, but fortunately it's all in a day's work for us. Our years in the exhibition business mean we've got good systems in place to project manage each exhibition from start to finish, including building in some necessary contingency plans."