Pictured above: (l-r) Lorne Felgate and Simon Shaw of
Optima; Simon Telfer of Branston, Jamie and John Cartwright of
Cartwright Brothers
It's spud-tastic! The potato people at Branston Ltd are all
celebrating - after the company scooped a top national award for
its eye-catching lorry liveries.
The UK's leading potato supplier won Livery of the Year at the
Motor Transport Awards 2011 - the transport industry 'Oscars' held
in London - when judges praised Branston's clever designs saying:
"We need more humour just like this in the transport
industry!"
Branston's series of 14 individual and original liveries
triumphed against tough competition including Spar UK and
Grocontinental.
The Motor Transport Awards is the biggest awards event in the
road transport diary, with over 1,300 industry movers and shakers
gathering together to recognise the achievements of the very best
companies in the sector.
Simon Telfer, HR and logistics director at Lincs-based Branston,
received the award on behalf of the company. He said: "It was
brilliant to receive the award especially as we were up against
such stiff competition."
Branston transports thousands of tonnes of potatoes every week
for Tesco, with lorries driven by local transport firm Cartwright
Brothers and Branston's own drivers. The company plans to continue
building its range of liveries, working with Optima Design
Consultants and Allen Signs, also local companies.
Branston's account director Jo Parish said: "The aim is to put
potatoes at the forefront of people's minds. We put a great deal of
thought into our liveries and are very proud of them. We invite
staff and business partners to come up with ideas - and we consider
them all, no matter how quirky!
"We wanted our liveries to be eye-catching and fun - as well as
educational. We have a number of different designs and are brimming
with ideas for new liveries in the future - so watch this
space!
"The liveries were created to attract the attention of a younger
audience but it turned out that adults like them too. We get lots
of comments from drivers and members of the public who write and
email in to say how much they love them. Our lorry drivers say that
people wave, toot, and even take photographs of them!"
As well as Tate That! - a design suggested by local schoolgirl
Chloe Dearden to coincide with Take That's reunion tour of 2011,
Branston's other liveries include You're the one that I want -
Potatoes with the X-factor! and I'm a potato - get me out of
here!