Local website design specialist, Stafford Website Company, has launched its own, flexible e-commerce platform in response to rising demand. Over the past six months the company has seen more and more businesses seeking sophisticated e-commerce solutions that will enable them expand their customer base online as MD, Penny Gamble, explains:

"Selling online is huge, with more and more consumers expecting to be able to buy products and services at the click of a mouse button, which explains why demand for e-commerce sites has increased so rapidly. We've always provided comprehensive e-commerce solutions and there are various 'off the shelf' packages on the market, but with so many businesses - of all shapes and sizes - approaching us to provide online sales platforms, we decided it was time to develop a flexible online e-commerce platform that provides all the 'basics' yet can be adapted to meet a client's exact needs.

"The result is an e-commerce suite that provides broad functionality to give companies a slick, professional online sales presence that also has the flexibility to be customised and further developed to meet their needs as the business grows."

Based on providing a simple and effective buying process for customers, alongside an administration area that those managing the site will find easy to use to add products, update the site and manage orders, numerous companies across Staffordshire and the Midlands have already chosen the Stafford Website Company's e-commerce solution to help them launch their online sales enterprises.

Stone's Impact China is one such example, having established a hugely successful site to sell personalised commemorative Royal Wedding mugs in the run-up to the big event. The e-commerce system was adapted to facilitate exactly what the company needed; allowing customers to personalise their mugs at order stage via the online shop.

Rugeley-based Treasured Memories, meanwhile, has also utilised the platform's automated personalisation facility to launch a new website that allows customers to create and buy truly unique dedications to their loved ones - including personalised messages and photos - quickly and easily online.

ESS Packaging is another local company that has used the Stafford Website Company e-commerce suite to establish an online sales platform; the firm, from Hixon, Near Stafford, has just launched a online shop that not only allows it to market and sell packaging products to other businesses online, with the option for customers to select from delivery or self-collect goods options, but to also promote its range of subsidiary services.

In addition to these success stories, the Stafford Website Company is currently developing e-commerce sites for a number of other local businesses; including the long established Stafford photography specialist, Peter Rogers. For further information on how the Stafford Website Company could help your business sell online, visit www.staffordwebsitecompany.co.uk or call 01902 851933.