Keith Prowse, the UK 's leading hospitality provider, has
announced record sales figures for corporate hospitality in the
run-up to the 3rd npower Test match between England and India at
Edgbaston.
More packages for the Friday of the match - taking place from
Wednesday 10th to Sunday 14th August - have been sold than for the
3rd day of any fixture in the history of the ground.
Keith Prowse has pointed to the clamour for places within
Edgbaston's new £32 million Pavilion Stand as a major reason
for heightened demand around the fixture, which will see England
continue their quest to be the world's number one Test side.
This is coupled with the success of the England team in the
winter's Ashes series which has galvanised a wider interest in the
sport.
Keith Prowse's Edgbaston sales team has also highlighted the
magnetism of opponents India to bookers from Birmingham 's
multicultural business community. Fresh from their 2011 ICC World
Cup triumph, the touring side will include number one Test batsman
Sachin Tendulkar, a national idol who is likely to be playing for
the last time on English soil.
Popular entertaining options taken up by firms from the Midlands
and further afield include the new Jaguar Club and Superboxes,
which will pamper guests with a champagne reception, four-course
lunch and expert analysis from cricket celebrity guest speakers
throughout the day.
The Pavilion Stand, nearing readiness for its grand opening on
Friday 15th July, signals Edgbaston's intention to position itself
as an entertaining hub for the Midlands . The new development will
offer companies the chance to wow their clients with unparalleled
vistas over the ground, which boasts a greater percentage of
England Test victories than any other home venue.
Keith Prowse recently showcased its Edgbaston range at the
Experience Edgbaston event on Tuesday 10th May. Local businesses
and selected media were treated to bowl food inspired by this
year's hospitality menus and a question and answer session with
England Ashes heroes Jonathan Trott and Ashley Giles.
Ted Walker, Head of Marketing for Keith Prowse said: "We are
very pleased with the response from Midlands businesses to the new
range of entertaining options now on offer at Edgbaston. We aim to
demonstrate to local businesses the benefits of face-to-face time
in an environment which offers the exhilaration of world class
sport and hospitality."