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Spark Festival shares vision with local business community

Pictured above: The Spark's Development Manager Tricia Kelly with Pragash Suntharamoorthy, Marketing Manager at Invicta Group Ltd - The Spark's business partner and supporter of the event

 

The Spark Children's Arts Festival hosted a business reception at Curve for local businesses to share its vision for the organisation and look ahead to 2012.  The Spark revealed plans for the future, following its recent success in securing funding within Arts Council England's new National Portfolio.

The event on 3rd June was supported by local businesses East Midlands Airport and Invicta Plastics Ltd and celebrated current partnerships as well as looking forward to future opportunities for collaboration. Many of the attendees brought children along to enjoy Curve's co-production of Mr Stink, the musical stage adaptation of David Walliams' book.

The Spark is England's largest independent arts festival for children and is indebted to its current business partners, many of which have supported the festival for years such as Taylor Bloxham, Takeover Radio, The Belmont Hotel and East Midlands Airport while new partners such as Blueprint and Cuttlefish Multimedia Ltd have also come on board for 2011.  

Anna Thomson, Community Relations Manager at East Midlands Airport which supported the event, comments on the partnership:

"East Midlands Airport is delighted to be working with The Spark and supporting them into their tenth year. Encouraging young people to get involved with and be excited by a variety of art forms can only have a positive impact. The Spark enables families to access the arts in surroundings they are more confident in, resulting in experiences they wouldn't have otherwise shared and, hopefully, a life-long love of the arts. As a business we are keen to support initiatives that are accessible to and have a benefit for the community, The Spark certainly does this."

The Spark's Development Manager, Tricia Kelly was delighted with the event:

"The Spark's business reception celebrated past and current partnerships that have supported the Festival in its commitment to providing exceptional arts experiences that transform, inspire and educate children. It gave us a chance to say thank you for helping to develop it to become the biggest Festival of its kind in the UK and offered an opportunity to discuss how partners can contribute to and benefit from what the arts offer in Leicestershire."

The Spark is a nationally recognised festival which was attended by over 14,500 people last year. Until 12th June The Spark will bring to Leicester some of the leading UK and international companies creating work for children. This year's highlights include Curve's Play-ground - the festival's hub with free family activities during half term, playful First Spark events for pre-school children, stunning dance shows, mesmerising theatre, hands-on digital fun and many fantastic free shows at smaller venues.

 

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Article published by Midlands Business News on 10 June, 2011

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