Following a competitive pitch, McCann Interactive Birmingham has been named as the agency of choice by recruitment specialist Reed to deliver an overhaul of its website reedglobal.com.

The work, to be delivered this summer, will see McCann redevelop the design and functionality of the website as well as install and extend an open source Content Management System for Reed. reedglobal.com is a specialist recruitment site which fulfils the needs of both employers and job seekers and spans 17 different countries across the globe - from Australia through to Hong Kong and Qatar.

Gray Dudek, managing director of McCann Interactive, commented: "Being chosen as the partner for the reedglobal.com work is a fantastic testament to the capabilities of everyone here at McCann Interactive Birmingham. We were given the opportunity not only to pitch for the business but to challenge the brief and this is exactly what we did. The team at Reed ran an excellent pitch and RFI process which allowed us to properly demonstrate to them how we would work as a partner with them on the business.

"As an agency McCanns has a nine year relationship of working with Reed on an integrated basis - which includes marketing and PR - but this is the first time we've secured a digital project on this scale, so it's a huge achievement for the team here."

Lewis Campbell, head of research & innovation, Reed, comments: "reedglobal.com plays a key strategic role in the continuing success of Reed and its international expansion. We were confident that McCann had the expertise, resolve and vision for this challenging redesign. Their performance, both at tender and engagement, has confirmed that they are a reliable partner for demanding digital projects."