Pictured above: Anthony Masterson
A Stafford car dealership undergoing a £1 million facelift
has a new dealer principal to steer it through the completion of
the redevelopment.
Knights BMW has appointed Anthony Masterson to head up the
Radford Bank dealership, which is currently undergoing a
massive facelift scheduled for completion in July.
Anthony, 35, joins the Stafford MINI and BMW dealership
from Knights BMW Stoke, where he worked for seven years, most
recently as sales director.
He is looking forward to the new opportunities the investment
will create for the dealership and its staff and customers.
"It's an incredibly exciting time to be taking up the reins in
Stafford, as work on the renovation of the dealership is almost
complete," he said.
"The last twelve months have been a period of significant change
for the business and I am looking forward to leading the team at
the new look site to make sure our customers for both MINI and BMW
enjoy the best possible experience."
The investment at the Radford Bank dealership has created brand
new showrooms for BMW and MINI together with dedicated service
reception areas for the two brands.
Customers will be able to enjoy a coffee at the Knights BMW
Starbucks in an enlarged customer lounge with Playstations to keep
the children happy.
The extra display space will accommodate up to 11 cars and has
an indoor handover area, allowing customers to drive their new and
used cars out of the showroom.
The dealership will also have a dedicated bodyshop reception
desk, as well as new staff offices and canteen facilities and car
parking has been extended on site to ensure there is plenty of
space for customers.
Anthony, who lives in nearby Bednall with his wife and family,
is looking to getting feedback on the new development from
customers.
"We are grateful to all of our loyal customers who have
continued to visit the dealership throughout the development, which
we hope we have managed with minimum disruption," he said.
"Now we are looking forward to the final work being completed
and to welcoming all our customers into the dealership to have a
closer look and of course a coffee at our Starbucks."