Pictured above:Leigh Dorling

Until this year Leigh Dorling was a frustrated business coach - but no more! 

Leigh says "I started Cognisi, an executive business coaching company based near Derby but operating across the East and West Midlands, just over 4 years ago and I love my job - it's a fantastically rewarding experience helping business owners, directors and managers create wealth, to be more effective, less stressed, more content with their decisions. However the problem that most self employed coaches and consultants have is that when we're not working with a client we're not generating any earnings, so any holidays are doubly expensive with the cost of the holiday plus no income.

For the last few years I've been trying to identify a business that would be complimentary to Cognisi but would hopefully generate some funds whilst I was enjoying myself outside of running the company. I thought about selling business software or management self-improvement books but Amazon is always going to do that better than me. And then one day earlier this year I had a shock. A business idea had been staring me in the face for years yet I hadn't seen it until that moment. Three separate strands of my working life came together in a flash of inspiration and eventually resulted in the launch of www.createyourmessage.com

Firstly, I had always used quotations in much of my work to reinforce business ideas and concepts. Secondly, I had recognised that for many years the communication of a strong sense of direction, purpose, vision, and values to employees, customers, suppliers and other stakeholders is central to long-term business success. Thirdly, many companies are increasingly differentiating their "me too" products from their competitors by allowing customers to personalise their purchases to their own tastes, style and budgets."

From these three separate strands of thought Leigh came up with the idea of providing a website to create motivational posters but in a fun, creative yet simple manner.

By following a few simple steps, users are able to create totally unique personalised fully framed and glazed posters that can be used to motivate employees, lift spirits, reinforce core beliefs, encourage a sense of oneness, and inspire people to live certain values. 

Create Your Message provides users with the opportunity to select from millions of pictures or upload your own images; use your own favourite quotations or select from some of their favourites; use your companies mission statement or this year key objectives. 

Your own imagination is the only limit to creating something truly unique that will inspire, motivate and stimulate everyone including colleagues, employees, customers, suppliers, friends and family.

In the spirit of a Cognisi business coach, Leigh says that he hopes his story and experience will help others to look for a business idea that they too can be proud of.