Pictured above: Dalvi Humzah 

A leading Midlands' cosmetic surgeon has slammed a decision by Birmingham based Transpire Cosmetic Surgery to sponsor a plastic surgery party, saying it trivialises serious life-changing cosmetic procedures.

Plans to host a monthly event named 'My Big Fat Plastic Surgery Prize Draw' offering a top prize of £4,000 have been condemned by former C4 Dispatches and Embarrassing Bodies expert Dalvi Humzah.

Mr Humzah is concerned the unrealistic set-up of the event fails to provide adequate time for a patient to complete the thought process required when making a decision to have cosmetic surgery.

Importantly, he is concerned the raffle process could see individuals undergoing treatment which is not medically suitable.

He said: "We're seeing an alarming amount of cosmetic surgery providers using marketing gimmicks and supermarket 'buy one get one free' offers to promote serious medical procedures.

"The offer of a cosmetic treatment as a prize draw is completely irresponsible. Equally, the thought process of this whole scenario is professionally flawed and unrealistic.

"Patients need to be medically suitable and fit and healthy to undergo both surgical and non-surgical procedures. By offering a cosmetic procedure as a prize draw, you can not guarantee the winner is going to be suitable. Therefore, you should not be offering a prize which might not be accessible to the winner. 

"More importantly, a party atmosphere with alcohol is a completely unacceptable setting for life changing cosmetic procedures to be put in the spotlight. Any patients making irreversible decisions in these circumstances are putting themselves at risk with the possibility of facing long-term consequences."