Pictured above: Michelle Tayton, commercial and corporate
publishing manager, AVA PR (centre) with the Howell & Co team
(l-r) Rob Howell, managing director and Janet Hemingway, accounts
assistant, Howell & Co at their offices in Lutterworth
One of Lutterworth's most dynamic, professional accountancy
practices Howell & Co, has appointed local PR and marketing
consultancy, AVA PR Ltd to help support the business as it launches
the next phase of its development.
Established in 2008 by Rob Howell, who has over 25 years
experience in industry and in practice, Howell & Co had already
carved a niche for itself as a hands-on, no-nonsense practice,
providing practical support and business advice to a range of
companies in Leicestershire, including those involved in
manufacturing, engineering, computer software, recruitment and
catering.
Rob became aware of AVA PR, which recently relocated to the town
from Leicester, through a number of high-profile business events
and media opportunities co-ordinated by the consultancy and decided
to call the team in to see how they might be able to help improve
Howell & Co's profile.
Rob commented: "Howell & Co has an excellent reputation
within our own client base but we need to grow and develop the
business beyond that. I am acutely aware that we are good at
what we specialise in, accountancy and book-keeping but we are not
marketeers - so I applied the same principle of business to the
appointment of AVA PR; let the experts in their field do what they
do best."
Michelle Tayton of AVA PR was only too happy to help:
"Businesses like Howell & Co are exactly the type of client
profile AVA PR relishes. Enlightened professionals like Rob who
know what their business needs in terms of PR but don't know how to
go about upgrading their website or getting involved in social
media activity; or where to start with corporate profiling or
in-house publications, and these are just some of the areas we are
specialist in. Like Howell & Co, our clients can utilise as
much or as little of our services as they need, and once we become
involved with a business it tends to become a long term
relationship as we continue to support their business development
and they in turn support ours."
AVA PR has initially been appointed to work with Howell & Co
on their social media profile and developing a direct mail campaign
to complement this first phase.
For more information about AVA PR, please visit their website
here: www.avapr.biz