Pictured above: Neil Thompson, managing director at Rocket, and the loveable duo

Northampton-based marketing agency Rocket has just announced its new partnership with charity partner Wallace and Gromit's Children's Foundation.  The appeal gets underway today, as people up and down the country wear the wrong trousers, raising money to help sick children in hospitals and hospices across the UK. 

Rocket approached the Wallace & Gromit's Children's Foundation team with the desire to go above and beyond usual charitable donations, providing the charity with pro-bono online creative efforts, including web banners and viral marketing for the charity's next event 'The Great British Tea Party'. Rocket will use its expertise to engage online users and raise substantial awareness for the 3-week event in December. 

The Wallace and Gromit's Children's Foundation is a national charity that seeks to ensure sick and terminally ill children and their families in hospitals and hospices have access to the very best comforts, facilities, therapies and equipment available. The charity works tirelessly to help these children have the best chance of a happy, healthy childhood.

Neil Thompson, managing director of Rocket, explained "The Wallace & Gromit's Children's Foundation really caught our eye, and its great to now be involved with this fantastic charity, backed by the loveable duo. We're looking forward to delivering fun and exciting online campaigns for the charity to help them achieve some great support and essential fundraising for their sterling work."

Marie Storey, head of fundraising for the Wallace and Gromit's Children's Foundation, commented "We are delighted to have Rocket onboard to help make our next event  'The Great British Tea Party' as successful as possible. "