Employees at Ludlow's leading provider of medical reporting, Premier Medical Group, have raised thousands of pounds for a life-saving Charity.

For the past 12 months, the 180 employees have been running, baking and dancing in aid of Midlands Air Ambulance and it can now be revealed that their efforts have raised an impressive £4494.

It was decided that Midlands Air Ambulance Charity would be Premier Medical's Charity of Choice for 2010/2011 after a staff vote at the company's office on Ludlow's Ecobusiness Park.

Vicky Radmore, Charity Co-Ordinator at Premier Medical says: "Midlands Air Ambulance Charity was chosen by the staff as we all work in a rural area and understand how vital this service can be in an emergency. Discovering it was a Charity meant that we all felt we had to raise some money to help keep the helicopters flying."

The money raised by Premier Medical will directly fund potentially life-saving missions across the region. On average every mission that Midlands Air Ambulance responds to costs the Charity £2500.

"Employees at Premier Medical Group have a put a tremendous amount of effort into supporting the Charity for which we are extremely grateful." Says Stef Langford-Brown, Corporate Fundraising Manager at Midlands Air Ambulance.

"Donations from local businesses are a vital source of income for the Midlands Air Ambulance Charity. We receive no government funding so this type of fundraising really does have a direct and very real impact on our ability to save lives across the Midlands."