Pictured above: The new Vax Air - "Performance is
Everything" campaign, produced by The Black Arts Company based in
Leamington Spa
Local advertising agency, The Black Arts Company, is celebrating
the on-air success of its first TV commercial production for
Vax.
The Vax Air "Performance is Everything." multi-channel national
TV campaign for the Vax Air went live on 13th June and features
ballerina Claire Galtier, who trained at the Conservatoire National
de Paris.
Shot on a Phantom HD camera, and filmed at 500 frames a second,
the slow motion footage highlights the precise movements of the
ballerina while reflecting both the aesthetic and mechanical
qualities of the Vax Air vacuum, the lightest full size
multi-cyclonic vacuum cleaner in the world.
"Having only set up The Black Arts Company in February this
year, we had a very limited timeframe to produce this advert, but
think the results speak for themselves." commented Ian Cassie,
Director of The Black Arts Company." Vax is one of the UKs most
iconic brands, with many of us still having one of the original
orange tubs in our homes today. We are very proud to have
produced such a visually engaging advert and indeed to have been
part of the branding process which marks a new direction for
Vax."
The £1million+ advertising campaign will run for six weeks
and is supported by press and online advertising, along with
in-store promotions and launch events.