Three games developed by Koko Digital to raise awareness of GCSE
Maths and Science qualifications have been played almost 10million
times in six months.
The Staffordshire-based viral game specialist was commissioned
by awarding body OCR to create World of Science, Extreme Maths and
Eruption Disruption to raise awareness of qualifications and direct
traffic to the OCR website.
Between them, the three games have now been played 9.5million
times.
Alongside this, Koko produced three microsites
(www.ocrnationals.com; www.ocr.org.uk/worklifeskills/ and
www.assetlanguages.org.uk) to promote vocational qualifications,
language teaching and work and life skills.
The OCR Nationals site has won several awards, including an IMA
(Interactive Media Award) for Best Microsite, and a Communicator
Award for Best Microsite. And Work Life Skills, their latest
project, could be equally successful.
Koko Digital Director Chris Steele said: "We are delighted with
the response to the projects for OCR, especially Eruption
Disruption, which has now been played more than seven million times
since the launch in October.
"We've been able to convey important information in an
attractive, engaging way which wasn't always possible with
traditional marketing methods.
"The microsites also offered us the chance to show off our web
skills as many clients don't even realise that we can design and
build websites as well as the branded viral games.
"The feedback we've had from OCR suggests they have had a
positive impact on attainment in GCSE Science and Maths across the
country."
All three games are available at the OCR website, via the
following links: www.ocr.org.uk/worldofscience,
www.ocr.org.uk/extrememaths, and
www.ocr.org.uk/eruptiondisruption.
Koko Digital was formed in 2006, and specialises in viral
advergames and social media applications. Previous clients include
Microsoft, Currys and the BBC.