Pictured above: The Retail Quarter at Park Central
Birmingham City Council has granted Crest Nicholson the green
light to deliver the landmark final phase of its Park Central
development in Birmingham city centre.
Approval was granted today for the renewal of Outline Planning
Consent for The Retail Quarter which will see the delivery of a
significant mixed use scheme on the prominent south east corner of
the Lee Bank Middleway and Bristol Road intersection.
The proposed scheme for this gateway location comprises an
anchor 7,294 m² (78,500 sq ft) A1 food store with adjacent
A1-A5 retail /leisure units and under croft car parking, together
with over 400 new private and affordable apartments situated in a
20 storey landmark tower and six further residential buildings,
clustered around a new landscaped courtyard.
The striking new tower will be the focal point of the scheme but
unique to the development will also be the positioning of the food
store and associated car parking beneath the newly created Haddon
Gardens, a bold landscaping strategy designed to hide parking from
public view and allowing the new terraced gardens to link the
scheme with Park Central's existing eight acres of
parkland.
With Lower Parkside, the latest residential phase of the
development selling successfully, Crest Nicholson is keen to
maintain the momentum of the regeneration process at Park Central
through the timely delivery of The Retail Quarter.
Ian Rhodes, Development Director for Crest Nicholson
Regeneration commented: "We are delighted with today's decision by
the Planning Committee to renew the Outline Planning Consent for
The Retail Quarter and look forward to working with the City
Council and our development partners to deliver this final key
element of the scheme.
"The Retail Quarter has been designed to serve both the original
and new Park Central community and it has been the long term
ambition of residents and the Partnership alike for the development
to culminate in the delivery of an exciting and landmark final
phase. The completed Park Central will set a new standard in the UK
and firmly put Birmingham on the map for delivering a model of
successful urban regeneration."
Working in partnership with Birmingham City Council and Optima
Community Association, Crest Nicholson has already transformed the
majority of the 61 acres of the former Lee Bank area of the city,
from a run-down estate into an integrated socially sustainable and
highly successful new city centre community. The developer is
currently working up a detailed planning application for The Retail
Quarter in co-operation with Birmingham City Council, Optima
Community Association and a supermarket operator. The detailed
application is expected to be submitted later this year.
For more information on Park Central, please call the sales team
on 0121 666 4666. Alternatively visit the marketing suite, which is
open daily from 10am to 5pm and is located at Park Central, 2 Mason
Way, Birmingham B15 2EY.