Davpack the leaders in online packaging distribution are assisting Sealed Air in rewriting history with the launch of a brand new Bubble Wrap product smartly coined as 'DubbleBubble'.

This innovative product, now available from packaging specialist, Davpack, has seen Bubblewrap in its traditional form completely re-invented after a lengthy 51 year history.

Terry Davenport, Managing Director of Davpack, considers this a major advancement in bubble packaging, and said enthusiastically: "Developed by Sealed Air, the product that we have called DubbleBubble really has reinvented the wheel. Its interlocking bubble profile means that you now get twice as much AirCap bubble packaging on the same diameter roll. 

"Designed with efficiency in mind, our latest bubblewrap product is a real space and energy saver, it instantly provides increased storage capacity, reduced transport costs and extended long term cost benefits."

Bubblewrap was invented accidentally in 1957 when engineers Alfred Fielding and Marc Chavannes were trying to create textured wallpaper by capturing air between two thin layers of plastic.  Aircap Bubble Packaging was born and has made a terrific protective packaging material ever since.

The duo then went on to set up Sealed Air in 1960 and Bubblewrap became a trademarked brand of the Sealed Air Corporation.

To mark its 50th birthday last January the firm then began developing this brand new variation of the product which has led to Davpack offering it directly to its avid client base.

Barrier sealed for longer shelf-life, DubbleBubble boasts a small bubble construction making it idea for smaller and more fragile items, while generous discounts enable you to buy more and save more.

Mr Davenport added: "We are delighted to have the new DubbleBubble rolls in stock and be in a position to immediately pass on the cost and space saving benefits to our customers. As an added introductory bonus, we are even offering a limited time special offer of buy ten rolls and get one half price."