Flint Bishop

Corporate clothing not to be sniffed at

 

The UK's premier corporate clothing supplier, Incorporatewear, which has a reputation as a pioneer of new technology, has scooped the industry again by becoming the first in the sector to offer Odegon DeOdor Tags, an invention that cleverly neutralises smells by capturing odorous molecules in a nano-porous mesh.

Imagine a work shirt that can offer instant, effective and reliable odour control - built in.

What may seem like a far off whiff of an idea has become reality thanks to a new technology that Incorporatewear is looking at building into selected shirts and tops, from pilot shirts to blouses.

The Odegon mesh can be applied either during manufacture or to a finished garment, typically under the arm of a shirt, and provides an inert, long lasting and environmentally friendly solution to body odour. 

Outside of sport, workwear is perhaps the most likely type of clothing to need extra protection, so Incorporatewear expects strong demand for the technology in the corporate clothing sector.

Brian Lamb, Production Director at Incorporatewear, said: "DeOdor Tags are a fantastic invention, and we're extremely pleased to be the first corporate clothing company to showcase this product. 

"The use of technical fabrics is an important facet of corporate clothing, and we are already working with other technologies, such as Nano-Tex fabric that makes clothing stain resistant without changing how clothes feel."

The Coleshill-based company have approached clients to participate in trials of the DeOdor Tags and the response so far has been very positive.

Odegon Director Steve Rawlings comments: "Our new product launch had to be with the right partner, and Incorporatewear are renowned in the industry as being the UK's leading corporate wear supplier. Our unique DeOdorTag will help corporations maintain their excellent standards."

Incorporatewear clothes the workforces of blue chip organisations including Virgin Atlantic, Nationwide Building Society, Clarks shoes and Specsavers.

Odegon Technologies are a technical fabric innovation company based in the UK.

 

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Article published by Midlands Business News on 9 June, 2011

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