Flint Bishop

Cadbury World gets sweet on charity

 

Employees from Cadbury World have helped to raise over £3000 as part of a range of activities throughout Kraft Foods for Sweet Charity Week.

Events included a series of bingo games that were led by senior managers in sites across the UK, with additional money secured through the cashmatch initiative. The funds will enable Sweet Charity to provide financial, practical and emotional support to past and present employees from the confectionery industry. 

Suzanne Mcferran, Visitor Service Manager at Cadbury World, said:

"Cadbury has always had strong links with Sweet Charity since it was established in 1918. I am extremely proud of all my colleagues who have helped to raise a fantastic sum of money for a very worthy cause." 

In total, over 600 Kraft Foods employees took part in fundraising activities in aid of Sweet Charity week, including a number of staff from Cadbury World.

Patrick Davis, Sweet Charity Director General, said:

"We believe in looking after those who have served our industry when they need support. We are made up of a national team of professional, experienced welfare officers who visit our beneficiaries individually throughout the UK and provide advice. 

"We also rely on an important network of volunteers and our funding is provided wholly by the confectionery industry. I would like to say a big thank you to the employees from Kraft Foods; the money that has been raised will enable us to continue to help those in need."

 

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Article published by Midlands Business News on 22 June, 2011

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