Pictured above: Paul Griffin, Head of Employment Law at DBS and his 600cc Yamaha Thundercat

Business leaders, Paul Griffin, Head of Employment Law at DBS, Tom Fanning, Chief Executive of the M6 Toll operator, Midland Expressway Ltd, Simon Turl, CEO of Roadchef, and Eric Le Corre, Managing Director of Michelin Tyre plc are to lead off a charity ride out in aid of Midlands Air Ambulance on June 26th 2011.

The four local businessmen will join up to 1000 fellow motorcycle enthusiasts for 'Bike4Life', an 80 mile massed ride out across the Midlands, which kicks off at midday from Sixways Stadium, Worcester, home of the newly promoted Worcester Warriors. 

Also joining the ride-out are motorcycle paramedics from West Midlands Ambulance Service and the bike squad from West Mercia Police and West Midlands Fire Service.  

"The Midlands Air Ambulance flight crew and paramedics are real heroes," says Paul Griffin. "We all think we have important jobs to do but these guys deal with real human emergencies and saving lives on a daily basis so it will be a real honour to ride with them."

Paul has been a bike fan since his teenage years and currently rides a 600cc Yamaha Thundercat, whilst Eric, who moved to the UK last autumn, is looking forward to discovering the beauty of the English countryside on his Aprilia RSV Factory. 

This is the second year that friends Tom Fanning and Simon Turl have led the Bike4Life ride-out with Tom riding a Triumph Bonneville America and Simon Turl on his 1800cc Harley Davidson Screaming Eagle Ultra.

"Simon and I are both big bike fans so the opportunity to ride 80 miles of the best road network in the region, in the company of so many other bike fans, and all for a good cause, is too good to miss. I urge any bikers out there to join us on 26th June" says Tom Fanning from Midland Expressway Ltd.  

Organised jointly by Midlands Air Ambulance and key sponsor DBS Law, the Broad Street based law firm, 'Bike4Life' is free to enter but riders will be asked to make a voluntary donation to the Air Ambulance charity, which has set a target of raising £10,000 from the event. 

Anyone wishing to join Bike4Life on 26th June can pre-register at www.midlandsairambulance.com/bike4life, via the Bike 4 Life facebook page, contact Midlands Air Ambulance event organiser Stef Langford-Brown on 0800 840 2040 or email bike4life@midlandsairambulance.com.