International rail consultancy Interfleet Technology has again
appointed BCS to handle its UK and worldwide PR campaigns.
Nottingham-based BCS, first appointed by Interfleet in 2006, is
tasked with raising the company's profile and reputation, using a
proactive PR programme of press releases, thought leadership
articles and media events.
BCS is also advising Interfleet's newly-formed social media
working team on how to get the best out of social media sites such
as LinkedIn and Twitter, and how to successfully implement employee
guidance for using such sites.
The creative team at BCS is also currently producing marketing
collateral to support Interfleet as it launches a new service,
Interfleet Transport Advisory.
James Rollin, marketing communications manager at Interfleet
commented: "We value the full range of marketing and PR support
that BCS offers to the business as it continues to build on its
activities around the world."
Based in Derby but with more than 20 offices across the world,
Interfleet was launched 15 years ago as a management buyout from
British Rail and has this year recorded a £52m turnover.