Pictured above: (l-r) Emma Hadley, customer service supervisor, Steve Salt, head of sales and marketing, Karen Tomalin, campaign organiser and head of the Bra Chain, Ivor Skinner, managing director and Karina Jones, customer service co-ordinator

A world-record breaking bra chain attempt is getting an extra lift, thanks to the services of national express delivery specialist APC Overnight.

APC Overnight Head office located in Essington, West Midlands , has provided the use of its 120 depots nationwide as collection points where people can donate their unwanted and unloved bras to  the Bra Chain Guinness World Record breaking attempt on 31 July.

The bra chain is also hoping to raise £200,000 for national charities Breakthrough Breast Cancer and Women's Aid, as well as Worcestershire Breast Care Unit.

So far, the campaign has collected 130,000 bras and wants another 70,000 more to break the existing world record held in Australia.

Staff and customers of APC have committed their full support to the campaign.

APC head of sales and marketing Steve Salt said: "Every one of us has unfortunately been touched by cancer in some shape or form and APC is delighted to lend its support and we encourage as many people as possible to bring their donations to our drop-off centres around the UK. Every contribution helps."

Campaign organiser Karen Tomalin and head of the Bra Chain welcomed APC's involvement.

She said: "We've been overwhelmed by people from all over the country wanting to donate their bras, so we're thrilled to have APC on board.

"Whatever their size, condition or colour, new or old, we want to smash the world record with a continuous chain of 200,000 bras linked together."

For details about drop-off centres and how to make a donation, contact APC customer services via freephone 0800 373737 or email customerservices@apc-overnight.com