The motor finance group behind a leading West Midlands car retailer - ACF Car Finance in Willenhall -  has been crowned as Britain's most responsible lender.

Now the staff at the used car dealership on Wolverhampton Road West have been thanked for their vital part in helping their parent company scoop the prestigious accolade.

The group was named category winner at the Credit Today Awards in London's Grosvenor House last Thursday (12 May) at a ceremony attended by over 1500 finance professionals.

According to company managing director David Challinor, "Responsible Lender of the Year" is one of the most keenly fought-over titles in the UK credit industry's annual awards:

"A major part of the judging process is the service provided to customers by staff, and our West Midlands team measured entirely up to the high standards demanded," said Mr Challinor.

"Thanks to their diligence and professionalism, and our whole culture of treating customers fairly, we were able to show how we put the principles of responsible lending into practice," he added.

The Willenhall car showroom, which is headed by acting Dealer Principal Peter Walker, provides cars and arranges finance via its parent company for the growing number of people with impaired credit records.