The motor finance group behind a leading West Midlands car
retailer - ACF Car Finance in Willenhall - has been crowned
as Britain's most responsible lender.
Now the staff at the used car dealership on Wolverhampton Road
West have been thanked for their vital part in helping their parent
company scoop the prestigious accolade.
The group was named category winner at the Credit Today Awards
in London's Grosvenor House last Thursday (12 May) at a ceremony
attended by over 1500 finance professionals.
According to company managing director David Challinor,
"Responsible Lender of the Year" is one of the most keenly
fought-over titles in the UK credit industry's annual awards:
"A major part of the judging process is the service provided to
customers by staff, and our West Midlands team measured entirely up
to the high standards demanded," said Mr Challinor.
"Thanks to their diligence and professionalism, and our whole
culture of treating customers fairly, we were able to show how we
put the principles of responsible lending into practice," he
added.
The Willenhall car showroom, which is headed by acting Dealer
Principal Peter Walker, provides cars and arranges finance via its
parent company for the growing number of people with impaired
credit records.