Pictured above: Tom Leatherbarrow, head of B2B
Leading Midlands PR agency, Willoughby PR has further
strengthened its B2B division with the addition of Bosch Rexroth
and Energetics to its portfolio of clients.
Won after a competitive pitch against both traditional PR and
digital competitors, Willoughby will work to strengthen the Bosch
Rexroth presence in key trade publications and also enhance the
company's web profile, in particular to optimise the company's
search engine rankings.
Bosch Rexroth is one of the world's leading manufacturers of
engineering products, including drives, pneumatics, hydraulics and
also specialist equipment for the renewables sector.
WPR is also working with multi-utility service provider and
asset manager, Energetics. Headquartered in Scotland, the firm
provides an extensive service offering to a number of major
developers throughout the UK, from the initial design and build
stages, through to final connection and on-going operation of
regulated energy networks. The campaign will focus on supporting
Energetics' ongoing expansion into the West Midlands and
surrounding areas by building on its presence in the region.
The wins follow hot on the heels of winning the Yamazaki Mazak
account, the world's largest manufacturer of machine tools, based
in Worcester. The brief for Mazak is a pan European trade and
digital PR campaign, supporting key trade shows across Europe.
Tom Leatherbarrow, head of B2B said, "Working with such highly
regarded brands is ideal for strengthening our credentials and
experience in the engineering and manufacturing sectors. We are
really looking forward to working with these dynamic and successful
brands across both traditional and digital PR platforms.
"The new wins complement Willoughby's existing portfolio of
trade and industry accounts and, we hope, will enable us to build
the division further this year."
For more information about Willoughby PR, please visit their
website here: www.willoughby-pr.co.uk