Event delegates will now have the chance to experience the best of Birmingham's leisure offering thanks to Meet Birmingham's new interactive itineraries service.

The itineraries aim to further the experience of Birmingham's event visitors by offering organisers the chance to effectively plan out virtual programmes for their delegates, creating a more effortless experience and a seamless, joined-up approach when staying in the city.

Ian Taylor, Commercial Director at Marketing Birmingham, which manages the city's Meet Birmingham programme, said:

"With the corporate hospitality and events sector worth more than £36 billion to the national economy, it is imperative that we continue to devise original ways of attracting new visitors into the city and ensuring that existing delegates get the most out of their stay. 

"An event delegate staying overnight in our city centre currently spends around £200 during their visit. Our new, interactive tool aims to significantly build on this figure, while also encouraging visitors to stay longer."

The new tool, which features on Meet Birmingham's website, offers the option to create bespoke itineraries using the city's popular locations, from eating out and shopping to culture and sport. A list of pre-suggested programmes, based on delegates' specific characteristics, is also available - "Express Delegates", keen to understand the quickest and most efficient itinerary, "Power Delegates", interested in networking locations or post-conference drinks, "Curious Delegates", eager to discover the city beyond its conference venues and "More Than Delegates", who wish to visit Birmingham's attractions with their families, are all catered for.

Taylor continued:

"We appreciate that the needs and expectations of each of our event visitors are different. Our itineraries will allow delegates to individually plan their social time easily and effectively."

To use Birmingham's new interactive itineraries and for more details on the city's conference and event offering including free venue location, log on to www.meetbirmingham.com.