Pictured above: Universal McCann's Managing Director, Kevin Murphy

Universal McCann (UM) Central has this month made its mark on Cartridge World, being appointed to handle its media strategy.

With an annual spend of £650k, the world's number one provider of refilled printer cartridges has briefed UM to develop and implement a local media strategy for its 220 franchises, whilst also creating an overarching national campaign.

The national campaign will include TV, radio, local press, D2D and online as well as the development of eCommerce initiatives.

The media strategy will be led by Universal McCann's Managing Director, Kevin Murphy, who comments: "I'm delighted to announce we're adding Cartridge World to the UM portfolio. Providing integrated solutions for our clients is what we pride ourselves on at Communications House. It's fantastic to be working with such a well known name on a fully integrated basis."

Lucie Ward, Marketing Communications Manager for Cartridge World, comments: "Finding the right balance between feeling like a small account in a large agency or vice versa is a challenge that most marketeers face. McCann seems to have their service levels balanced just right so Cartridge World can benefit from their personal service levels alongside big agency resources."

Awarded with the contract in April, Universal McCann at Communications House has replaced Cartridge World's previous agency, Drama.

This news comes a month after McCann Birmingham won the Vauxhall FA sponsorship deal, which will see Communications House supporting the four Home Nations in the build up to Euro 2012 and beyond.