Pictured above: (l-r) Colin Povey, WCCC Chief Executive and
Andrew Hodgkins, Managing Director at Keith Prowse
Keith Prowse raised the bar for corporate hospitality in the
Midlands on the evening of Tuesday 10th May, hosting Birmingham
business leaders and selected media figures at Experience
Edgbaston.
The event was a curtain raiser for the £32 million
redeveloped New Edgbaston, scheduled to be unveiled on Friday 15th
July, celebrating Keith Prowse's appointment as official
hospitality provider at the England Test team's most successful
Ground.
Guests were treated to bowl food inspired by the menus which
will be enjoyed in the new Jaguar Club, The 1882 Club, Superboxes
and The Edgbaston Suite in the new Pavilion Stand. The menus are
part of an upscale dining experience which characterises Keith
Prowse's flagship events such as The Championships Wimbledon and
Cartier International Polo.
Ahead of England's eagerly anticipated 3rd npower Test match vs
India (Wednesday 10th August - Sunday 14th August), Warwickshire
Cricket County Club Chief Executive Colin Povey outlined his vision
of how state of the art corporate hospitality facilities at the
ground can help raise the profile of business in the region.
In a demonstration of the new brand of experiential hospitality
pioneered by Keith Prowse in recent years, guests participated in
an exclusive question and answer session with England Ashes winner
Jonathan Trott, star of home team the Warwickshire Bears.
Keith Prowse also offers playing and coaching sessions with
former champion Pat Cash as part of its Wimbledon range while
Twickenham clients quiz players result from the field of play in
the Players' Lounge.
Andrew Hodgkins, Managing Director at Keith Prowse said: "It is
exciting to roll out the Keith Prowse brand into the UK 's second
city in partnership with WCCC. Our market research highlights
cricket enthusiasts are willing to travel up to 90 minutes to
entertain their guests - through the support of regional businesses
we believe Edgbaston will take its place in the bracket of world
class entertaining hotspots."