Birmingham Science Park Aston (BSPA) have unveiled its new
website, creating a future-proof digital platform that has been
designed and developed by Studio Bonito, a specialist website
company located at the Park.
Providing a suite of new features - including search
functionality for business space available across the BSPA campus -
the site has created bespoke areas for each of its three main
audience groups, stakeholders, clients and entrepreneurs.
The new site has been designed to serve as a foundation onto
which further extensions can be added as the Park grows and
develops its Science Parks Without Walls agenda.
This ground-breaking BSPA initiative promotes a community-based,
rather than a location-based approach and the new web site and its
linked social networks is targeted at today's digitally savvy
entrepreneurs, bringing together communities defined by common
interest not just geographic proximity.
David Hardman, chief executive officer, Birmingham Science Park
Aston, said: "The website that Studio Bonito has developed reflects
our position as both a leader and a key location in the catalysis
of digital innovation and entrepreneurial development throughout
the region. This new website ensures that we have a communications
platform from which to link to all of our target audiences,
providing a flexible and future-facing product that we will be able
to evolve in step with the Park.
"I am extremely pleased that a business which is both based at
the Park and only just over a year old has demonstrated such a
strong and positive commitment to pushing the boundaries of
conventional design. It is a testament to the hard work and
commitment from the team at Studio Bonito that they have proven
themselves to be the right choice."
Since establishing a year ago, Studio Bonito has produced
websites for international clients including Chemex International
Ltd and RBK Drive Elements Ltd, as well as a number of smaller,
Birmingham-based events and businesses. In February of this
year the Studio Bonito team were invited to pitch to the Science
Park, who were impressed with their innovative concepts and
ideas.
Chris de Souza, creative director, Studio Bonito, said: "This
project has allowed us to produce a truly innovative website,
incorporating features that enrich the user experience. BSPA have
put their faith in us by allowing our team to push conventional
boundaries and demonstrate what we can do when given the
opportunity.
"We may be a small company, but every member of the team
understands how our work reflects on our clients and we always
aspire to present something that goes above and beyond the original
brief. Operating from the Park allows us to share in its vision for
innovation and we feel extremely privileged to be able to be a part
of this."
Studio Bonito now plans to take on another member of staff in
the coming weeks and aims to double their team by the end of
2011.