Corporate clothing specialist Incorporatewear will be rolling
out uniforms for another 100 building society branches in the
UK.
The expansion follows Nationwide's merger with Derbyshire,
Cheshire and Dunfermline building societies, which sees an
additional 108 branches with 700 employees operating as divisions
of Nationwide.
The Coleshill-based work wear specialist has supplied
Nationwide's corporate wardrobe since 1999.
Karen Lamb, Incorporatewear's account manager for Nationwide,
said: "This contract shows how corporate clothing can generate
economies of scale across a group yet still maintain the individual
brand identities of the divisions."
Each of the divisions in the merged Society will take chosen
styles from the Nationwide wardrobe, designed by Incorporatewear's
Paula Cannon.
Staff in all branches will wear similar navy suiting with a tie
and scarf specific to each division. Shirts and blouses will be
branded with each division's logos, and styles will include long
and short sleeves both in lilac and light blue.
The new uniforms are likely to be seen in Derbyshire and
Cheshire branches in early summer, and will roll-out to Dunfermline
branches later in the year.