Pictured above: Chloe celebrates with her friends

A schoolgirl from Lincoln has helped Branston Ltd to come up with a design for a new lorry….and the potato people have thanked her by unveiling the new creation at her school.

Ten year old Chloe Dearden, from Metheringham near Lincoln, came up with the idea after Branston ran a competition asking local children to help them come up with a fun and innovative new lorry design.  

The UK's leading potato supplier invited local children to draw or describe their ideas and send them in, with the lucky winner having theirs professionally designed and put on to a new Branston lorry. 

Chloe's design was chosen out of over 100 fantastic entries, and earlier this week the lorry was driven to Branston Junior School, where Chloe and her friends were able to rip off some massive sheets of wrapping paper to see the new design in its full glory.

The whole school was invited into the playground for the grand unveiling, and lots of Chloe's friends helped out to reveal her design.

Chloe, who used the recent come back of boy band Take That as the inspiration for her design said: "I was so excited about seeing my design on the lorry. I had already seen it on a computer screen but couldn't believe it when I saw it on the side of such a huge lorry. I couldn't sleep the night before, I was so excited!

"My friends are all really jealous that my design is on a lorry driving around the country. I was also really pleased that my name is on the back of the lorry to say I have designed it."

Over the last year, Branston has been livening up its liveries and now has a fleet of 13 striking lorries which it uses to transport potatoes around the country. The fleet features a range of potato health messages along with all sorts of different takes on popular TV shows. In fact there are no limits, if an idea could be developed into an amusing livery then Branston will get it on the road!

Branston's account director Jo Parish said: "It was fantastic to see Chloe's reaction to the lorry, and made the whole competition worthwhile. We launched our new livery designs over a year ago and have had such a great response from the general public. 

"The designs on our lorries were originally created to attract the attention of a younger audience. The purpose of this competition was to get our next generation of consumers loving their spuds even more by designing their own livery. Chloe's design is a real winner for us as it's not only fun, but will also appeal to people of all ages."