Warwick-based PR agency Prova, a leading communications consultancy in the environment and waste arena, is the launch sponsor for a brand new category at this year's Awards for Excellence in Recycling and Waste Management.

The awards ceremony, now in its eighth year, will be held at The Savoy Hotel in London on Thursday 12th May. It is recognised across the UK as one of the most prestigious events in the recycling calendar, renowned for showcasing innovation, dedication and success in recycling and waste management.  

Prova is sponsoring the newly created 'Recycling Business of the Year' category, which recognises the work done by a company, small or large, operating in the UK which has provided a service in a consistent and thorough way for its customers. The finalists in this category are Hadfield Wood Recyclers, Newlife Paints Ltd and Sweeep Kuusakoski.  

Prova's Richard Postins said: "It's a privilege to be sponsoring the awards and, in particular, a category which truly encapsulates one of our key areas of expertise.

"The purpose of this new category is to recognise companies that understand the benefits of recycling and take maximum responsibility to implement this. The judges are looking for entrants to prove they have considered quality as well as quantity in delivering their recycling strategies.

"We feel it is a fantastic opportunity to demonstrate our commitment to best practice in sustainability - an area which is increasingly impacting on all industries and businesses."

The event will be hosted by Channel 4 News presenter and journalist Krishnan Guru-Murthy and is run by letsrecycle.com

For more information on Prova PR please visit their website here: www.provapr.co.uk