National cinema chains Apollo and Showcase have joined forces
with Empire Cinemas to be part of the brand-new, bigger and bolder
Escape magazine. The bimonthly free cinema magazine will now go to
all Apollo and Showcase cinemas across the UK, as well as original
client, Empire cinemas.
The 36-page publication is distributed to 50 cinemas throughout
the country, with each cinema chain receiving 100,000 copies. This
is the first time the three companies have worked on a joint
customer publication.
Escape is published by communications specialist Summersault
Communications. It provides readers with film reviews and previews
of forthcoming releases, as well as interviews and competitions.
The magazine also includes pages dedicated to Showcase, Empire and
Apollo, which each company uses to convey their own messages for
customers.
Jon Nutton, Empire Cinemas UK Marketing Director,
said:
"Escape plays a major role in connecting us with our customers.
Summersault's new design allows Empire, alongside Apollo and
Showcase, to have its own branding built into the publication, as
well as special pages in each issue dedicated to our outlets."
Jon Dixon, UK Director of Marketing at Showcase, said:
"Escape is another touchpoint for us to connect with our
customers, and compliments the other media that we currently
utilise, such as online, social media, radio and our recently
launched mobile app."
Nicole Oakley, Marketing Manager at Apollo Cinemas Ltd,
said:
"As the UK's largest independent cinema chain, we have an
exciting year ahead packed full of fantastic movies, and we are
delighted that we can use Escape magazine to give our customers
across the UK inside access to the latest and most exciting film
news."
Gail Franks, Managing Director of Summersault Communications,
commented:
"The new-look Escape signals a major development for Empire,
Showcase and Apollo, as well as for Summersault Communications. We
worked closely with the three cinema chains to balance requirements
and ensure the magazine is something visitors to all the outlets
across the UK can enjoy.
"Escape is a superb example of Summersault's wider customer
communications capability. Our strategy is to grow this side of the
business, alongside our internal communications capability."
For more information about Summersault Communications, please
visit their website here: www.summersault.co.uk