Pictured above: The Michelin Man with Michelin employee Ann Swindail and her husband John Swindail who was airlifted by Midlands Air Ambulance in 2009

Midlands Air Ambulance descended upon Michelin's head office in Stoke-on-Trent recently, fortunately nobody needed rescuing on this occasion. 

More than 200 employees were invited to witness the arrival of the Midlands Air Ambulance heli-pod, a decommissioned helicopter, to an awareness day at the Company's site.

The visit launched a month long recycling initiative that is running at the Company throughout April. 

Employees are being encouraged to bring in all their unwanted clothing as part of a spring clean to raise money for Midlands Air Ambulance which was recently named as Michelin's local Charity of The Year for 2011. 

Corinne Li, Community Support Co-ordinator at Michelin said "The recycling initiative is a great way to get rid of all our unwanted clothes whilst raising money for a really worthwhile charity."

Employees voted to support Midlands Air Ambulance last month (March). In addition to the spring clean, Michelin employees will be hosting a number of initiatives to mark the 20th anniversary of Midlands Air Ambulance including a 'brew at 2', monthly dress down days and a pie and peas quiz night.

"We are honoured to be working with some fantastic local businesses this year. As a charity we receive no central funding so the money donated by Michelin will make a direct and real impact on saving lives across local communities." says Corporate Fundraising Manager at Midlands Air Ambulance Stef Langford Brown. 

And for the first time in the Company's history Michelin will match whatever is raised by its staff doubling the total amount handed over to Midlands Air Ambulance at the beginning of next year. 

Midlands Air Ambulance is celebrating its 20th anniversary this year marking two decades of airlifting seriously ill people to hospital across the Midlands.