Bond Wolfe, the West Bromwich-based investment company, is on the expansion trail via its Eat Fresh Ltd subsidiary - aiming to create new outlets and employing up to 100 staff.

It announced the push following the launch of its latest operation, a Subway "eat fresh" at 64 Newhall Street.

"We are actively looking for more restaurant and hospitality opportunities," said Pawan Kenth of Eat Fresh Ltd.

"We currently have five Subway food businesses in the West Midlands, Birmingham, two at Merry Hill , Bilston and Edgbaston and we are looking to increase that to ten by the end of the year, with two additional sites already identified."

The Newhall Street unit, part of the worldwide sandwich franchise, is the first regional chain to have been issued with the new Euro Tuscany 2 décor directive direct from the Subway group's head office in Milford, Connecticut.

It has allowed the shop to promote a more relaxed, coffee lounge feel, better suited to its city centre location.

Director Gurpal Showker said: "There is still the choice of great value, fresh, fantastic-tasting Sub sandwiches, ranging from low fat to indulgent.

"The takeaway and restaurant has a prime position in the city centre and we are confident it will do well, as we had queues 100 yards down Newhall Street in the opening week.

"The new contemporary style is very much in keeping with the location."

Bond Wolfe also has ownership of the UK rights to the award winning Asha's Restaurant, and operates the restaurant which is also on Newhall Street, along with the Subway holdings.

Bond Wolfe has been growing its food and leisure offer alongside its principal property businesses which include REI, Bigwood, Paul Dubberley & Co and Bond Wolfe Commercial.

Subway recently knocked McDonald's from its perch as the fast food king, by having more restaurants around the world. By the end of last year Subway had 33,749 outlets compared with the burger giant's 33,737, according to industry figures.