Pictured above: Michelle Tayton

AVA PR, the East Midland's leading PR agency for the property and construction industry, is adding a Social Media and Online division to its multi-faceted consultancy. The new division will provide advice support, creative input and project management on all aspects of digital communication. 

The launch will see the agency specialise in the provision of website design & production; Search Engine Optimisation; Social Media strategy planning and management; blogging; email marketing campaign management and corporate & product video production. It will utilise all the available platforms such as Facebook, Twitter, LinkedIn, Vimeo, foursquare, Flickr, Digg, RSS feeds and You Tube on behalf of its clients. 

Michelle Tayton, who is heading up the division commented, "More and more clients were asking us to become involved in their digital marketing; this together with the surge in Social Media and the tangible benefits it provides when being implemented in conjunction with a professional PR campaign, it makes sense to have an area of the practice specialising in this area."  

She commented "It's vital that as a leading PR practice we embrace new marketing concepts and technology. AVA has always been renowned for its proactive approach and we want to ensure that we continue to find innovative ways to build our clients brand and reputation."