Pictured above: (l-r) 7Video Directors, Martyn Harris and
Peter Sims
A multi-media production company that counts national
brands among its clients is expanding into a new base in the
Midlands.
Corporate film specialist, 7Video, operates throughout the UK
but is now launching a broadcast quality production house in
Warwickshire.
Originally set up in Shropshire in 2007, the company has seen a
huge increase in demand for its services as companies spot
the benefits of using online video to sell products and
services.
Although 7Video covers events and has live broadcast capability,
a major growth area has been in the number of companies turning to
video as an additional route to market.
Coventry-based director, Peter Sims, said 7Video had been
carrying out a growing number of projects in the wider
Midlands and Warwickshire area.
He said: "We work all over the country, with both public and
private sector organisations, charities, schools and colleges. But
as I live in Coventry, it seemed the most natural progression for
the company to have a base here and we're delighted to be
expanding, growing our services and hopefully taking on more
staff in the near future.
"Since starting the company we have seen a hike in the number of
firms demanding good quality video for online use. It's no longer
enough in today's competitive marketplace just to put a photograph
up on your website.
"About five years ago, videos were created mainly for
promotional use, but now the private sector is recognising the
benefits of having a video on a website selling for them 24 hours a
day, all year round."
Co-director Martyn Harris, a former television news cameraman
who's worked with ITN and Reuters, said the experience behind the
lens coupled with cutting-edge design technology, including motion
graphics capability, had seen the company attract household name
clients including Sport England and the National Trust.
Martyn said: "We know from experience that having a multi-media
presence on a website brings benefits to companies. This is the
YouTube generation and businesses want to tap into that.
"We can film, edit and upload in under 24 hours - our Done in a
Day concept has proved extremely popular with busy directors and
managers who don't want a project to drag on, taking up large
sections of several working days."
A recent contract with a major caravan and leisure retailer saw
7Video, which will be based near Warwick University Technology
Park, film all 180 mobile homes in just one week.
"Each stock video was roughly three minutes in length and in
total we had nearly 12 hours of footage to edit, master and upload
but we love working on projects that are a little out of the
ordinary, and we were all finished within seven days of arriving on
site."