Warwickshire-based Prova has been shortlisted in the automotive
category for the PR industry's flagship Chartered Institute of
Public Relations (CIPR) Excellence Awards. This recognition further
strengthens Prova's reputation as a leading motorsport PR
consultancy.
Prova's campaign for the 2010 Wales Rally GB - the highlight of
which saw 12,000 people attend a free Rallyfest event in the north
of Wales - was judged by leading PR professionals to be among the
best automotive PR campaigns in the country. Other contenders in
the category include campaigns for Citroën, Nissan, Tom Tom,
Ford Retail and INRIX.
Following the shortlisting, Prova's Richard Postins commented:
"We're delighted our work with Rally GB has been recognised by the
CIPR Excellence Awards shortlisting panel. We've worked with Rally
GB for a number of years now and the launch of Rallyfest last year
was a particularly exciting highlight for the team. We're already
gearing up for 2011, having recently announced the route, and we
are planning a series of Rallyfest events in the run up to the
Wales Rally GB in November."
Andrew Coe, chief executive of Wales Rally GB's organiser,
International Motor Sports Limited, added: "The success of the 2010
Rallyfest event was tribute to the hard work of a number of people
- all carefully co-ordinated by the team at Prova. From idea to
implementation, their handling of the event was outstanding. In
fact, 7,000 more people than we'd anticipated attended Rallyfest
2010 in north Wales."
CIPR CEO Jane Wilson commented: "Congratulations to our
Excellence finalists this year for their achievement in public
relations most demanding awards. They have come through a rigorous
judging process to reach this stage. What's more, their outstanding
work is testament to the resilience of the profession during these
economically challenging times. We look forward to recognising and
rewarding the winners at the CIPR Excellence Awards evening."
Shortlisted entrants will now attend an interview in London in
May, before winners are announced at the Excellence Awards Dinner
on Wednesday, 1 June 2011.
For more information on Prova PR please visit their website
here: www.provapr.co.uk