Pictured above: Andreas Antona
Michelin Star Simpson's Restaurant, Birmingham, have confirmed
that they will be increasing their social media marketing with the
advice and support of dedicated Hospitality spcialists Leisure
Marketing Midlands LTD.
Andreas Antona, Proprietor of Simpson's commented "We are
pleased to be working with the team at Leisure Marketing. We
requested their support and help with our launch of Beef Restaurant
in Kenilworth, Warwickshire, not easy in December, but the team
were very attentive and we launched the website on time, and the
twitter campaign was very successful. It seemed a natural
progression to request their support for Simpson's too. No-one
seems as dedicated as Director James Day and his team who are
experts in hospitality in the Midlands, and are professional,
passionate and like minded people, being able to identify and
explain the needs of our business simply, and effectively, then go
an action them with some great results. They also manage to make it
fun."
Leisure Marketing Midlands LTD will be focusing on new media,
including a new Twitter campaign from their
www.twitter.com/simpsons_rest account as well as a dedicated
Facebook page for Midlands foodies who appreciate Michelin dining,
and a new website to support the campaign. Director James Day
commented "When Andreas called me, I was delighted, it was an
unexpected honour. I understand he had been re-assured with the
feedback from our other clients in the Midlands who had seen clear
results from our works, and Andreas recognises the need to keep one
step ahead of trends, and ensure that a restaurant such as
Simpson's remains accessible, and in touch with their loyal
existing customer base, and how to attract new customers in such a
challenging market"
James added "We are focused on maintaining the quality image of
Simpson's, and its heritage, but will also bring it up to date
applying the experience of our team to make it more accessible by
Midlands diners as wellas those visitors form around the UK
and overseas, who are seeking one of the best most established
dining experiences in the region." The team will be working
closeley with Simpson's Restaurant on some excting new projects
including the forthcoming Simpson's 'Cook Book' and some
forthcoming announcements in the next few weeks.
For more information on Leisure Marketing visit www.leisuremarketingltd.co.uk