Pictured above: Nick Walley, Brockway Carpets production director

One of Kidderminster's best-known carpet manufacturers has topped an industry table in terms of recycling its waste.

The company, which has been creating quality carpets in the town since 1964, was named by Carpet Recycling UK (CRUK) as one of the top performing members of the organisation, which was established to explore viable alternatives to landfill for carpet waste.

According to CRUK's 2010 figures, Brockway diverts 83% of its carpet production waste from landfill - up from just 17% in 2009. Only one other UK carpet manufacturer could match this figure.

The company's commitment to sustainable waste disposal and diversion from landfill complements its record in 'green' manufacture, which includes its ground-breaking Envirobac carpet backing - an effluent free process with no harmful emissions and less environmental impact. In addition, Brockway has been working closely with its suppliers to create carpets using natural wool from sustainable, traceable sources.

Brockway's commitment to recycling marks it out as a pioneer in the industry which has an average landfill diversion rate of just 6%. Furthermore, at 83%, Brockway's rate puts it ahead of the vast majority of CRUK's membership whose diversion rate is 53%.

Brockway's production director Nick Walley comments:

"The effort put in by Brockway in the last 12 months to recycle our waste has been considerable, as the substantial jump in the figures shows. This success would never have occurred without our employees getting behind the concept and coming up with solutions of their own.

"The CRUK figures relate to our Hoobrook manufacturing site - but we're also committed to cutting waste from our nearby Spennells plant which houses our offices and warehouse. We're already making big inroads into our substantial cardboard wastage."