Pictured above: Chris Roche (Acutec MD) centre, with clients, Hugh Davis and Beth Freeman from Coventry Sports Trust

In an era of Twitter, Facebook and apps, IT experts Acutec still occasionally like to do it the old-fashioned way.

The West Midlands-based company held an open day for clients at its Coleshill-based headquarters, which is home to its 20 staff.

It was a chance for clients to meet face-to-face with members of the Acutec team and also to attend a social media seminar run by Annmarie Hanlon, of Evonomie.

Chris Roche, managing director of Acutec, said: "IT experts have a reputation of sometimes not being the most outgoing and personable people.

"That's not the case here. Communication is key and we like to meet clients face-to-face at events such as this and also in our day-to-day dealings with them.

"Of course, as an IT company, we know only too well the benefits of social media and we probably all wonder where we would be without email.

"The fact is, however, people like to deal with people and this was a small way of letting clients know that behind our IT expertise, we are real human beings!"

He added: "We also have to understand that clients very often don't want to know the science behind what we do - they just want to know it works and improves their business.

"If we speak to people in those terms rather than with techie speak, it makes a real difference to a client.

"It was, therefore, a really worthwhile event."